On Demand Webinar: 5 steps to crafting a killer trade story 

Ready to get your brand onto more retail shelves?

ProQuo AI's Head of Marketing, Michael Coden and John Lewis & Waitrose Buyer, Lisa Cherry, walked through the 5 Steps required to craft a killer trade story, including:

• How to set yourself up as a category expert
• Finding your opportunities for disruption
• Ways to maximize a buyer's category value
• How to prove the impact of your marketing
• Best ways to build relationships with a buyer

Watch it now!