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Solutions
Asset Testing
Brand Strategy
Brand Tracking
Category Intelligence
Campaign Management
Pricing
Customers
Resources
Content Hub
Blog
Data
Login
Book a meeting
Explore our blog posts
Halloween Candy Trends for 2024
Harnessing Customer Insights. Part 1: Collecting and Using Feedback
The 8 Marketing Trends Brands Can't Ignore in 2024
The Ultimate Guide to Analyzing Consumer Sentiment
10 Examples of Strong Brand Storytelling
7 Ways Consumer Intelligence Will Humanize Your Brand
Why Market Research Needs to Embrace AI
The Metrics that Matter: How to Measure Marketing Effectiveness
The Best Brand Collaborations and How to Do Them Well
The Cost-of-Living Crisis: National Brands vs. Private Labels
Ad Testing: How to Create Ads That People Love
10 Brand Tactics for Beauty and Cosmetics Brands
10 Metrics to Measure to Improve Brand Equity
Green Mountain strengthens brand proposition through AI Intelligence
How to create an RFP for a forward-looking brand tracker
Aspall uses real-time data to drive sales growth
How to launch your brand into the Metaverse
Competitor Tracking: Tools & Tactics
Is the Metaverse too big a risk for your brand?
5 ways to get robust consumer data
Your consumer insights will be stronger if...
How to ensure your insights are actioned by your marketing team
Are we moving into the next generation of brand tracking?
ProQuo AI acquired by Grafton Capital
How The INKEY List uses AI to deepen relationships
Should you let go of a product if it’s profitable?
Roe v. Wade: Why 'taking a stand' will impact your brand
6 tips to inflation proof your brand
ProQuo sits down with SmugMug & Flickr
ProQuo Predicts: Who will be the UK's next Prime Minister?
Did you catch these 5 key things at MAD//Fest 2022?
How to measure brand saliency on ProQuo
Why Market Research is in need of a revamp
Can beauty brands stay authentic after being acquired?
Dr. Dennis Gross maximizes ROI on TikTok
Brand diversification: The why, the when, and the how
How ProQuo uses System 1 to capture intent
ProQuo Event Recap: Challenger '22 - The Brand Marketing Forum
Build an e-commerce strategy stress-free
How to smash your brand's next influencer strategy
How to nail your social media strategy with ProQuo AI
Why Harry Styles is 'Pleasing' the beauty space
How to get the most value out of your brand data
What to consider when building a premium brand
What to do when your ProQuo scores decline
Marketing Cheat Sheet: Binet and Field
Gorillas, Zapp & Jiffy: Brand Deep Dive
3 ways you can get ahead of the HFSS storm
5 tips for Brand Growth from the former CEO of Victoria's Secret
Wordle: Is scarcity the key to popularity?
The Brand MVPs of the Super Bowl
Why over-focusing on awareness is dangerous for your brand
Why are these brands winning at Attraction?
How State Farm turned Super Bowl Sunday into a sensation
Build your brand on a budget, like Tenzing
Tenzing grows awareness by 600% on a budget
Why should brands care about D2C?
Mother agency, Broody, uses ProQuo to supercharge marketing campaigns
Have Christmas ads lost their flair?
Seasonal marketing is going green, here’s why
Has Taylor Swift’s ‘brand’ been tainted?
5 ways to use technology for brand growth
Former CEO of Victoria’s Secret on building a brand empire
Brand Management is Asset Management
Grow your brand along with your profits this Black Friday
AI brand stories - the only way to secure ROI
Why losing third-party cookie data isn’t the end of the world
How to guarantee marketing ROI
The top innovators in the brand world right now
What has 2022 got in store for the healthy snacks category?
Prove how Marketing drives profits not losses to any CFO
Is there 'value' in Brand Equity?
Airbnb's Olympic sponsorship - did it work?
Pip & Nut shake up the category with ProQuo AI
Deep Dive: dating apps in 2021
ProQuo sits down with Too Good To Go
Is fashion enough to make the Olympics attractive to the masses?
Can you name the top 3 most trusted brands?
How to build a brand with purpose
Is your brand 'Amazon ready?'
Why aren't you focusing on marketing impact?
Why investing in your brand will drive your sales
ProQuo sits down with Purpose House
ProQuo AI appoints new Advisory Board
Couldn’t make it to MAD//Fest? Here’s what you missed
Reactive marketing? You’ll need real-time analysis
Levi’s and the Beauty of Partnerships
Cadbury's & Tony's Chocolonely take on World Chocolate Day
SKU Rationalization | Keep your brand off the chopping block
Is AI cheating? Marketing without the guesswork.
‘Allyship’ during Pride: Brand deep dive
5 ways to measure your marketing impact
Are sports partnerships primed for disruption?
Fancy a haircut? Amazon’s got you covered
The future of Brand Management: AI-powered brand growth
ProQuo sits down with: Safestyle
Why traditional brand trackers are like looking in the rear-view mirror
AI: The next generation of Brand Management
Safestyle uses ProQuo AI for Brand Strategy & Campaign Optimization
American Flatbread proves marketing effectiveness
Tinder: swipe left if you're looking for protection
Rustlers use ProQuo AI to achieve 12.5% brand growth
The importance of 'brand' in commercial performance
ProQuo sits down with: American Flatbread
Mother Strategy Director on the power of brand storytelling
ProQuo sits down with: CleanCo
CleanCo uses ProQuo for Distribution Gain & Campaign Optimization
What are beauty brands doing to stay ahead?
5 ways to connect with your audience and grow your brand
Why the European Super League will leave long-lasting brand damage
ProQuo sits down with: Work.Life
Work.Life uses ProQuo AI for Campaign Optimization
ProQuo sits down with: Rock Face
Post-COVID: 3 ways to build emotional connections with consumers
Rock Face uses ProQuo AI to guide their brand strategy
Product development in 6 steps
The limitations of social listening & how to overcome them
What can we learn from the M&S and Aldi squabble?
Our custom action-plans have landed!
How to find a human truth to power your brand
How to grow Popularity with your target audience
Why BrewDog's latest move is winning over people’s hearts
Build awareness through your next media campaign
How to prove marketing effectiveness with certainty
The Sobering Truth: The future of the No & Low Alcohol market
Jesus, Satan & Nike, what do they have in common?
Crafting a business case for your NPD
How to build a D2C offering for your NPD
Total Media uses ProQuo AI to prove campaign impact
ProQuo sits down with: No.3 Gin
The secret to becoming a B Corp certified brand
No. 3 Gin uses ProQuo AI to launch NPD and achieve Sure-Fire Growth
How to perfect your retailer pitch
Winter Blues: how seasonality can impact your brand
ProQuo sits down with: Miso Tasty
How to build and strengthen brand to consumer relationships
Advertising and Data heavyweights invest in ProQuo AI
Using packaging to build a brand people love
Bloom & Wild Takes a Stand Against Roses this Valentine's
Driving success through every brief
How WHOOP is Shaking Up the Wearable Tech Market
Brand Spotlight: Match Makes Us Smile as 2020 Draws to a Close
Better Nature Disrupts & Owns Their Category
How to Make Black Friday Bright For Your Brand
Brand Spotlight: How BoxyCharm Built an Aspirational Brand
Your Essential Guide to Creative Optimization
Brand Spotlight: How Slim Jim Built a Cult-like Following
Miso Tasty Uses ProQuo AI to Prove Return on Marketing Spend
Stop Thinking “Outside The Box”: How Creative Restriction Drives Business Results
All Systems Go! The Science Behind Building Brand Awareness
ProQuo AI Partners with The Copy Club
Courier: Pip & Nut Case Study
Podcast: Bringing Company Culture to Scale
Build Brand Awareness with a Better Brand Strategy
Your Killer Trade Story: How to Sell Your Product to Retailers
Want to Know Your Customer? Define Your Target Audience
The Importance of Competitor Analysis: Questions to Answer
Consumer Intelligence: Know Your Consumer & Your Competition
Brand Smiles in a Crisis: The Best Ads During COVID-19
Product positioning for a foolproof marketing strategy
Meat Alternative? Customer Intelligence on Your Target Market
What is a Brand Strategy?
When Vegan Shoppers Aren’t Vegan: Uncovering Customer Intelligence
Go Beyond Brand Tracking: The Power of Always On
Infographic: What's Driving the Vegan Market?
Checklist: How to Sell Your Product to Retailers
5 Tips for Selling Your Product to Retailers
Brand Reputation Spotlight: Vegan Brands We Love
Authentic Brands: Marketing During a Global Crisis
A Word from our Founder and CEO
How Do I Grow My Market Share?
5 Things You Need to Know to Create a Brand Strategy
Successful Relationships through Quid Pro Quo
What Is a Brand?
The 4 Foundation Stones of Every Brand Strategy
Ups and Downs: How are Brands Handling COVID-19?
4 Tips for a Brand Awareness Strategy that Lasts
Brands We Love: COVID Response in Our Communities
5 Ways to Measure Brand Awareness
Why is Brand Awareness Important to Growing Your Business?
Brand Awareness Tracking: What It Is and Why You Need It
The Future of Brand Management
