Courier: Pip & Nut Case Study

"What began in 2013 as an idea to create a better, more sustainable alternative to supermarket nut-butter grew from founder Pippa Murray’s kitchen into a market-stall product and is today a multi-million- pound player stocked everywhere from Selfridges to Sainsbury’s.

To sustain this kind of success, the Pip & Nut team knew they had to assess how customers really felt about their brand. So, in a bid to better understand their market performance and brand relationships, they turned to ProQuo AI, which has proved to be the ideal brand management platform for the company."