Packaging Artwork Brief: Template

The quality of the initial design brief is key...

This template will help you to:

• Outline the context of your packaging brief, including your brand’s commercial objectives, challenges and key values.  

• Define your target audience and their behavior, to understand how you can make packaging an unforgettable part of your customer experience.  

• Map out the key details and messaging needed for your packaging, and integrating this into a timeline that’s realistic and reflective of your end-to-end process.