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Solutions
Asset Testing
Brand Strategy
Brand Tracking
Category Intelligence
Campaign Management
Pricing
Customers
Resources
Content Hub
Blog
Data
Login
Book a meeting
Men's Cosmetics: Tapping into an untapped market
See how you can take advantage of this growing category!
Download our report to find out more.
From 2020 to 2028 the men's personal care industry will increase at a CAGR (compound annual growth rate) of 6.1%.
In this guide, we'll explore:
The
differences between the male and female mindset
within the cosmetics category to understand what motivates buying behavior
Which brands are performing the best with men and women
, and what they’re doing to attract attention
Strategies to position your brand
in the best place to win within this space
Happy reading!