The Duel for Market Share: National Brands vs. Private Labels

In this report, we’ve looked at the rivalry between National Brands and Private Labels intensified by the cost-of-living crisis.

Our research shows that brands need to increase the effectiveness of their marketing efforts to remain attractive to more price-conscious consumers, tempted by own/private label.

Download to discover:

• The current state of the Food & Drink market
• How the cost-of-living crisis is impacting consumers
• How Private Labels are increasing market share and National Brands value for money is decreasing
• How National Brands can stay top-of-mind for price-conscious consumers