New Concept Generator: Template

Download Now

A clear and compelling concept is crucial for any NPD to achieve its optimum reach. The template includes tips and fillable space for:

Pinpointing the underlying motivations of your target audience, including defining the core customer need your concept aims to fulfil
Identifying the key values your concept needs to communicate, and the opportunities available to win over your target audience
Distilling the key details and messaging into one clear and targeted final concept