The Relationship Between Consistency and Product Delivery
Your brand’s Consistency is the extent to which people feel your brand is the same across all touchpoints and reliable in its delivery. You can increase your Consistency by focusing on Product Delivery.
Increase Consistency by focusing specifically on the cadence in which the product is delivered, the quality of its arrival, or even through unchanging delivery fees.
If you want to drive your Consistency through Product Delivery, consider these three things:
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How can your product be reliably delivered and renewed? People shopping online want assurance that what they buy is going to arrive quickly and efficiently. Making sure that your product delivery lives up to that expectation is important. Reliability of service is a great way to drive up your Consistency. Knowing the usage frequencies of your product and offering semi-frequent “top ups” creates regular engagement with your customer on a predictable rhythm.
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How can you ensure that your product is always there when it’s needed? The need for immediacy has never been greater, so making sure that your brand is always available in the moment of need is a tall order but a vital one to get right. People need to feel that when they want it, they can get it – and even if the product cannot be fulfilled immediately, the experience of obtaining the order must be easy all the time.
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How can you stabilize costs with no extra fees? As people shop more online, shipping and handling fees below a certain spend level are becoming more acceptable. What isn’t acceptable are hidden fees at checkout, or inconsistent pricing structures when you click through to purchase. When it comes to product delivery, the costs need to be predictably reliable.
